Classical KDFC, Listener Supported Non-Profit Classical Public Radio, is at the center of the Bay Area’s thriving Arts Ecosystem…and the Bay Area’s only fully dedicated Classical Radio Station.

KDFC is...?


6 FM radio frequencies, website and mobile app – available on AM/FM Radios in cars, at home, at work, on tablets, smartphones, and wearables, desktops and laptops

Covering the Bay Area and Northern California

Monterey, the South Bay and Silicon Valley, San Francisco and the East Bay, the Wine Country through the North Bay. View our coverage map.

Part of the USC Radio Group

Classical Public Radio delivering over 1 million listeners across Northern and Southern California. Learn more.

362,800 weekly listeners on FM signals, Balanced audience age groups: 6+, 124,341 monthly unique streaming listeners • 45,000 email opt-in database members, 806,517 monthly page views at to, 65,000 monthly unique visitors to, and 45,000 opt-in email subscribers. Learn more about the KDFC Audience.

Local Programming with Universal AppealSee Programs on KDFC.

Source: Nielsen Audio SF MSA Jan-May 2019, 6+ and 18+ weekly cume/comp., Google Analytics/Triton and Webcast Metrics 2019

Our Relationships

KDFC is highly engaged with Listeners and the Arts community.

Our On-Air Announcers have a unique, emotional bond with the KDFC audience – their connection with the listeners has recruited 27,600 donors who contribute over $4.5 Million annually to content they get for FREE! Learn more about KDFC Announcers.

Shared-goal partnerships with the 700+ symphonies, theatre groups, operas, museums, vocal/choir groups, dance and ballet companies that make up the Bay Area Arts ecosystem. Learn more about our Arts and Culture Sponsors.

A coveted, highly educated, passionately engaged, and culturally active audience and community.

The influential Leaders, Thinkers, and Achievers that fuel the Bay Area’s innovative culture.

Why Sponsor KDFC?

Reach and Impact

With less than 2 minutes of sponsor messages an hour, sponsors connect with an ideal audience in an ideal messaging environment.

Multiple Touch Points Across Platforms

Your KDFC representative will work with you to creatively utilize KDFC’s broadcast, digital, on-demand, and experiential/event platforms – providing more access to and a deeper level of engagement with your target.

KDFC Sponsors Get ROI – RESULTS – the “Halo Effect”

78% of listeners have taken action as a result of a public media sponsorship.

66% of listeners hold a more positive opinion of a company that supports public radio.

65% of listeners prefer to purchase products and services from public radio supporters when price and quality of those products and services are equal.

Source:  NPR Sponsorship Survey, Lightspeed Research, 2013 and 2015

Read our Underwriting Policy here.

Additional Benefits

Additional Benefits of Supporting/Partnering with KDFC Classical Public Radio:

Support for KDFC = Support for HUNDREDS of Arts organizations and their efforts in the community.

Support of the Arts thru KDFC =  Significantly greater social impact for companies whose social responsibility/giving focus include the Arts, Education, or Diversity.

Science, Technology, Engineering, ARTS, and Math = S.T.E.A.M. – fueling the creative, innovative economies and culture of the Silicon Valley/Bay Area region.

Download the complete KDFC Media Kit

Featured Sponsors